The world moves better thanks to the way we reimagine it

It's what gets us out of bed each day. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to do. We move you forward.

Our Mission

Moving you is what drives us every day. It’s our DNA. It’s what ignites us to wake up in the mornings, in the afternoons and in the evenings to move the needle forward. We are FURE to get you there and back. You will always find us on the road of life. We are here for you. For your dreams. For your plans. For your things. For your earnings. Across the globe. In real time.

Because we envision a world in which movement should be accessible to everyone for free. We connected both the physical and digital worlds by creating a platform that makes movement possible at the touch of a button and laugh along the way. We strive to make it possible for you to move safely, and in a way that helps save the environment too. Our commitment to you is the future were building to keep our planet green for the next generations to come.

In 2019, our DNA of reimagination and reinvention began with one simple question between two brothers.. “How can we get a free uber ride?”. In the three years since that question, we’ve build a future where the possibilities are endless to travel anywhere without limits, without cost and without barriers.

Movement is freedom, a community built to move you freely.

Building for change

Reimaging the Future

Fure is providing a means for anyone to move from point A to point B without cost. An idea so simple, it made sense for #Furelivery, free food delivery without the cost too.

Shop. 40,000 items. 130 local stores to you in 25 minutes

Dine. 940 dishes. 24 local bistros to you in 35 minutes

One app to your door step for FURE.

Our name says it all.

What does FURE mean?

When we started this long journey, we wanted a company name that means something to us, as a global community. Free was taken, but the world we live in now, made sense to switch it up and be unique, be simple. So, when you mix it up and spell it in a unique way.. FURE was born. When you read or look at it, it may say FURE.. but it’s pronounced FREE.

Fure as in – you never have to pay for a ride again. That’s the free, we want to be in.

FURE: to lead and to move.


FURE CAB - Fure Technologies - logo
From napkin to MVP

Who started FURE?

Roby Devassy

CTO | Founder

Rudy Ferraz

CEO | Founder